What does it mean to create a personal brand? Whether you are a new professional, job seeker, or scholar establishing yourself in a field, creating an online image is increasingly important for establishing yourself in a profession. Personal branding can be thought of as creating a unique and professional image of yourself so others will be able to find you and what you do on the internet. This page provides some resources on building an online image or individual brand.
Making sure that your websites/blogs/portfolios are found is part of creating a successful online image.
These resources offer some additional platforms for personal branding as an academic.
Building your personal brand is something you can do when you're entering the job market for any career, but may be of particular significance if you are working in the creative arts. Building a brand can help share your work, its impact, prior work, mission and vision, and other important elements to your work. What to include in your brand depends significantly on what professional area you're aiming to work in. This article by the Harvard Business Review, discusses A new approach to building your personal brand.
Below are some platforms for curating content that you might use in your personal brand.
Google Trends allows you to track most popular searches, currently or over time and can be useful in watching what types of blogs/websites are effective.
Google Alerts is a way of monitoring online activity associated with your brand and allows you to set keywords for Google to notify you when they get searched.
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