COM 280 - Advertising Fundamentals

Provides indexing and full text of journals in communication, mass media, and other closely-related fields of study. Indexing and abstracts for more than 660 titles. Includes full text for 350 journals. Features over 5,000 Author Profiles, providing biographical data and bibliographic information, and covering the most cited and most frequently searched for authors in the database.

Full text for more than 8,800 serials back to 1965 (or the first issue published for that journal) and searchable cited references back as far as 1998 in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, etc.
Some videos are also available.

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Explores a single "hot" issue in the news in depth each week.

A scholarly, multi-disciplinary full-text database with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals, and indexing and abstracting for more than 9,300 journals.

Global Newsstream (formerly ProQuest Newsstand) contains full-text national and international news content, with some coverage dating back to 1980. Features newspapers, newswires, blogs, and news sites. Includes major newspapers such as The New York Times, Wall Street Journal and Washington Post.